MKT501 Midterm Solved Paper

Afaaq · MIDTERM EXAMINATION · Spring 2010 · MKT501- Marketing Management (Session - 6) · Asslam O Alikum · Islamabad

Q1. The marketing plan is one of the most important outputs of: (1 marks)

1. Business plan
2. Marketing process (Afaaq)
3. Production process
4. Selling plan

Correct answer: Marketing process (Afaaq)

Q2. A market leader firm can expand the total market through: (1 marks)

1. Decreasing distribution of the product
2. Introducing the new usage of the product (Afaaq)
3. Eliminating some features of product
4. Increasing cost

Correct answer: Introducing the new usage of the product (Afaaq)

Q3. Which of the following are the products bought by individuals and organizations for further processing or for use in conducting a business? (1 marks)

1. Specialty
2. Industrial (Afaaq)
3. Shopping
4. Consumer

Correct answer: Industrial (Afaaq)

Q4. The high cost, low sales volume and losses are likely to occur at the: (1 marks)

1. Decline stage
2. Introduction stage (Afaaq)

Correct answer: Introduction stage (Afaaq)

P # 25

1. Maturity stage
2. Growth stage

Q5. Aggressive pricing is associated with which of the following stage of product life cycle? (1 marks)

1. Introduction
2. Growth (Afaaq)
3. Maturity
4. Decline

Correct answer: Growth (Afaaq)

Q6. Which of the following is the leak-proof packaging that provides additional protection for the primary container? (1 marks)

1. Primary packaging
2. Secondary packaging
3. Transport packaging (Afaaq)
4. Decorative packaging

Correct answer: Transport packaging (Afaaq)

Q7. Packaging used for the ice creams is an example of which of the following? (1 marks)

1. Decorative packaging
2. Transport packaging
3. Secondary packaging
4. Primary packaging (Afaaq)

Correct answer: Primary packaging (Afaaq)

Q8. Which of the following marketing mix element generates revenue? (1 marks)

1. Promotion
2. Price (Afaaq)
3. Place
4. Product

Correct answer: Price (Afaaq)

Q9. The buyer at ABC Furniture Store is informed that if he/she will increase his/her recent order of fifteen mattress sets to twenty, she will receive a 14 percent price reduction. This offer is due to a recent overstock condition at the factory and will not be available in the future. What is the type of discount offered by ABC Furniture store? (1 marks)

1. Trade (Afaaq)
2. Seasonal
3. Non-cumulative
4. Promotional

Correct answer: Trade (Afaaq)

Q10. BATA offered 10% discount on the sale of shoes at the end of winter season. What can be the purpose of giving such discount? (1 marks)

1. Reward the customers
2. Move- out- of- date stock (Afaaq)
3. Encourage the salespeople
4. To increase short term sales

Correct answer: Move- out- of- date stock (Afaaq)

Q11. Which of the following is also known as accumulation discounts? (1 marks)

1. Trade discount
2. Non-cumulative quantity discount
3. Cumulative quantity discount (Afaaq)

Correct answer: Cumulative quantity discount (Afaaq)

P # 44

1. Quantity discount

Q12. Many companies try to set a price that will maximize current profit. This strategy assumes that company has knowledge of its: (1 marks)

1. Cost and production function
2. Revenue and cost function (Afaaq)
3. Demand and market function
4. Demand and cost function

Q13. Companies that are involved in selling mass consumer goods and services are found in which of the following markets? (1 marks)

1. Business markets
2. Consumer markets (Afaaq)

Correct answer: Consumer markets (Afaaq)

Page # 2

1. Global markets
2. Government markets

Q14. Which of the following 4Ps of marketing mix involves in decisions regarding channels coverage, assortments, locations, inventories or transports? (1 marks)

1. Product
2. Price
3. Place (Afaaq)
4. Promotion

Correct answer: Place (Afaaq)

Q15. While considering the place for a product which of the following is important for customer? (1 marks)

1. Communication
2. Convenience (Afaaq)
3. Customer cost
4. Customer solution

Correct answer: Convenience (Afaaq)

Q16. Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer’s complaint? (1 marks)

1. Customer complaints database
2. Web and telephone information hotlines
3. Exit interviews
4. Business analysis (Afaaq)

Correct answer: Business analysis (Afaaq)