MKT501 Midterm Paper 4 2010

FINALTERM EXAMINATION · Fall 2009 · MKT501- Marketing Management (Paper - 4) · Time: 120 min Marks: 84

Q1. Results from the research that have already been conducted are displayed in which of the following part of marketing plan? (1 marks)

1. Marketing strategies
2. Executive summary
3. Appendix
4. Financial summary

Correct answer: Appendix

Q2. Critical path analysis is a part of which of the following? (1 marks)

1. Implementation stage
2. Marketing strategies
3. Executive summary
4. Financial summary

Correct answer: Implementation stage

Q3. A market leader firm can expand the total market through: (1 marks)

1. Decreasing distribution of the product
2. Introducing the new usage of the product
3. Eliminating some features of product
4. Increasing cost

Correct answer: Introducing the new usage of the product

Q4. Which of the following stage of product life cycle is most expensive? (1 marks)

1. Introduction
2. Growth
3. Maturity
4. Decline

Correct answer: Introduction

Q5. Which of the following is the spread of idea from the source of invention to the ultimate user or consumers? (1 marks)

1. Innovation adoption process
2. Innovation diffusion process
3. Adoption process
4. New product recognition

Correct answer: Innovation diffusion process

Q6. When two or more well known brands are combined in an offer it is called: (1 marks)

1. Private brand
2. Multibrands
3. Co-brand
4. New brand

Correct answer: Co-brand

Q7. All of the following are true about price EXCEPT: (1 marks)

1. Price is independent of the other elements of the marketing mix
2. Price is the monetary value of a product
3. Price is most flexible tool in the marketing mix
4. Price is marketing mix element which produces revenue

Correct answer: Price is the monetary value of a product

Q8. ABC Company priced the product as of Rs. 19.99 instead of Rs.20. Which of the following pricing techniques is ABC Company using? (1 marks)

1. Dodging pricing
2. Deceptive pricing
3. Premium pricing
4. Psychological pricing

Correct answer: Psychological pricing

Q9. Which of the following method is mostly used in the retailing? (1 marks)

1. Courier service
2. Online shops
3. Self-service
4. Counter-service

Correct answer: Self-service

Q10. Which of the following is price reduction offered when an order is placed in slack/drooping period? (1 marks)

1. Cash discount
2. Trade discount
3. Quantity discount
4. Seasonal discount

Correct answer: Seasonal discount

Q11. Which of the following discourages the entry of competitors as well as low prices act as a barrier to entry? (1 marks)

1. Cost-orientated pricing
2. Psychological pricing
3. Penetration pricing
4. Market skimming pricing

Correct answer: Penetration pricing

Q12. What will be the average cost per unit if a firm produces 500 units at cost of (1 marks)

1. 200
2. 150
3. 100
4. 50

Correct answer: 200

Q13. Management at ABC electronics has introduced the product at high price. Identify the type of pricing ABC electronics is using. (1 marks)

1. Odd-even
2. Skimming
3. Penetration
4. Psychological

Correct answer: Skimming

Q14. Which of the following is the best example of a product that is suitable for sampling? (1 marks)

1. Lawn furniture
2. Leather briefcase
3. Ceiling fan
4. Shampoo

Correct answer: Shampoo

Q15. Identify the sales promotion technique in which price of a popular product is temporally reduced to stimulate profitable sales. (1 marks)

1. Coupons
2. Free samples
3. Contests
4. Loss leader

Correct answer: Loss leader

Q16. While reading a newspaper you have found a coupon booklet inserted in the newspaper. Identify the type of sales promotion technique. (1 marks)

1. Coupon
2. Free sample
3. Price-pack deal